Pickleball is a unique and increasingly popular game that combines tennis and badminton for all ages, is easy to learn, and provides great exercise. I created a brand campaign targeted to women known as PKLBL because the game has allowed players to be matched solely by ability rather than being separated into gendered categories. PKLBL is a full rebrand, which includes a shortened name/ identity system, packaging, paddle design, and app design that connects casual and competitive players.
Black & White Logo, Logo Mark with Tagline, and Alternate Icons
Mobile App / Site
Allows players to find other members, track court activities, and more!
Unboxing Experience
The PKLBL starter kit comes with two paddles, a ball, and a welcome card.
Paddle Packaging
PKLBL have different custom paddle designs for all players.
Social Media
PKLBL Instagram advertisement
